The KPI & Performance Manual

Your Custom Scoreboard for Profitable Growth

The Problem: Most founders are "data rich but insight poor." You have Shopify reports, but you don't have a single source of truth that tells you if you actually made money today after all expenses are considered.

The Solution: We build you a custom, manual-entry Google Sheets Dashboard tailored to the specific metrics identified in your Action Plan. This isn't just a spreadsheet; it's your business "Command Center" designed for clarity, not complexity.

What's Included

  • Custom KPI Scoreboard (Google Sheets) A professional, clean dashboard built to track your "Vital Signs" (LTV, Contribution Margin, AOV, and SKU Velocity). No more digging through 5 different Shopify tabs.

  • The "Data Entry" SOP A step-by-step guide for your VA or team member on how to update the sheet in 15 minutes a week. We turn data collection into a repeatable habit.

  • Metric Definitions & Thresholds A "cheat sheet" explaining exactly what each number means and—more importantly—what action to take if a number turns "Red" (e.g., If ROAS drops below X, do Y).

  • Performance Review Call A 60-minute session to walk you through your new scoreboard, ensuring you know exactly how to read your new "Pulse" and make decisions based on it.

Who This Is For

  • Founders who are tired of "feeling" their way through growth and want to "see" the numbers.

  • Brands that need a central source of truth for their team to look at every Monday morning.

  • Owners who want the power of corporate-level tracking without the cost of complex software.

The Outcome

You gain a High-Visibility Scoreboard that replaces guesswork with certainty. You'll know exactly which products are profitable, which customers are returning, and where your next dollar of growth will come from.

Pricing

Founding Member Rate: $1,250 (Regularly $1,950) Note: This is the natural next step following the 90-Day Action Plan.